(Paid surveys etc) Email Blasting VS Email Marketing, What Is The Difference?
No commentsBy Yean Shin Yong
Many of us wrongly think that Email Blasting equals to Email Marketing.
If you are only doing Email Blasting, you are wasting time & effort in Marketing.
Email Blasting is useless but Email Marketing is powerful.
You may ask: “What is the difference?”
98% of companies are Email Blasting / Email Broadcasting to their database & try to generate sales. I know you are one of them. STOP this!
These are characteristics of Email Blasting:
i. The email content is focus on selling company product or highly sales oriented.
ii. It is a one time, unplanned email message.
iii. The marketing effect is very less.
Yet, Email Marketing is a well-planned marketing campaign that is executed by companies to achieve long term & impactful marketing effect. This approach is very mature in US market, yet companies in Asian countries are losing out for not implementing it or implementing it correctly. Many of them think Email Blasting / Email Broadcasting is Email Marketing.
Email Marketing consists of well-planned sequence of email messages that will be sent out according to day intervals that are pre-set. These email messages are a mixture of sales message (20%) & valuable information (80%) to your client. Besides, a complete Email Marketing campaign also includes a Subscription Area in corporate website to capture visitors email & information. The main aim is to in email marketing is to build the relationship between you and your customers, so that once they need your kinds of service or product, they can only think of you.
How are you able to capture the email & information?
The idea is straightforward. By providing them value-adding incentive (such as discount coupon, regular update of useful information), they are willingly provide you the information. In this case, your email marketing campaign starts to function as a Customer List Building machine. It automatically collects visitor contacts for you 24 hours per day. Imagine as time passes by, you have 50,000 customers in your database, how useful this database is.
Remember, a sequence of email messages has long-lasting effect on your clients brain. (That’s why Advertisers has NEVER advertise only ONCE). Whenever they need your service, they think of you.
To summarize, a real Email Marketing campaign has the following characteristics:
i. The email content is more of education message instead of sales-oriented message
ii. It consists of minimum 6 email messages in a complete sequence
iii. It is a well-planned campaign
iv. The result is 250% - 680% better than Email Blasting
v. The marketing effect stays in subconscious of your clients no matter they are aware of it or not
vi. It is building customer list for you even when you are sleeping.
WeSourze is a Online Marketing Consultancy, specializing in Search Engine Optimization and effective ROI Online Marketing for corporate. Find out how online marketing can skyrocket your company’s sales figure at with ourOnline Marketing Specialist now
Generating Income With Surveys Online
MAG Studios- Web Design In Essex Assists Struggling Businesses
By Ashok kumar
A website is now used as an informative tool, a powerful sales tool, a client interaction system, a complaint management system etc. the list goes on and is never ending. The methods and techniques used to make a website have also evolved and become more systematic and straightforward with a lot of tools and wizards creating good looking websites. But, the main question is that is having a website an end in itself?
We at MAG, dont stop after making a website, after all once you have a website, you need to get to your potential target customer base to put your website to good and effective use. This is done using a method called Search Engine Optimization, commonly referred to as SEO India. Our white hat SEO techniques are recommended by search engines and put your website in front of target audience which is interested in your services or products. We get you traffic that has the potential of becoming your clients, we dont believe in mass numbers, we believe in quality numbers.
MAG Studios starts its process with analyzing a website in terms of accessibility by search engines and consults on the keywords which are being promoted. Not all keywords are searched and not all keywords attract traffic. It is very important to target the correct keywords, even if it means taking longer to get a website on the first page of search engines. Our process is comprehensive, complete, efficient and effective and has always delivered as per expectations.
Please contact MAG Studios at contact@mag-corp.com or visit Software Development Company for a free quote on how we can assist you in generating more business and making more money online.
Ashok, is a SEO Executive, SEO copywriter at MAG Studios a software and IT services company which specializes in Web Site Design and Web Development. Ashok is a SEO executive, SEO copywriter based in India and has over 3 years of experience in the IT industry. please visit http://www.mag-corp.com or write to us at contact@mag-corp.com.
4 List Building Necessities
By Mikko Korhonen
Online marketing may have developed a sudden surge these past few years, but many in the know how have felt its rise even from way then. As more internet based businesses are put up, the need to develop new marketing skills and knowledge based on this new medium have arisen. More and more marketing strategies are being discovered and developed to cope with the changing face of business the business world.
The demand for online marketing tips and strategies have drastically grown and a new form of business has been born, internet marketing strategies. While there are companies that are all too eager to help your site and business build a clientele for a fee, there also many ways that can spread the word about your sites subsistence in a more cost free way. One of this is Opt-in email marketing, also known as permission marketing.
Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials, materials that take form in newsletters, catalogs and promotional mailings via e-mail. The more opt-in marketing mail is sent, the more chances there is to bag sales and more sales. To do this, you must build a list of all those who wants to subscribe to your opt-in marketing list.
From your list, you will get your targeted customer, this is a good list since they already have shown interest in what you have to show and sell since they have willingly signed in for your list. These are the people who have liked what they have seen in your site and have decided they want to see more and maybe even purchase what ever product or service your company and site has to offer.
Many people would think that building their lists would take hard work and a lot of time to build and collect names and addresses. This is not so, it takes a bit of patience and some strategies but in doing this list, you open your site and your business to a whole new world of target market. Take the effort to take your business to a new level, if traffic increase and good profits are what you want, an opt-in list will do wonders for your business venture.
There are many sources and articles in the internet available for everyone to read and follow in building a list. Sometimes they may be confusing because there are so many and there different ways. Different groups of people would have different approaches in building an opt-in list, but no matter how diverse many methods are, there are always some crucial things to do to build your list. Here are four of them.
1) Put up a good web form in your site that immediately follows the end of your content. While some may say this is too soon to subscribe for a website visitors application, try to remember that your homepage should provide a quick good impression. If somehow a website visitor finds something that he or she doesn’t like and turns them off, they may just forget about signing up.
A good web form for subscribing to an opt-in list is not hard to do. Just write a simple short statement about how they would like to see more and get updated about the site. Then there should be an area where they could put in their names and e-mail address. This web form will automatically save and send you the data’s inputted. As more people sign in, your list will be growing.
2) As mentioned in the first tip, make your homepage very, very impressive. You need to have well written articles and descriptions of your site. Depending on what your site is all about, you need to capture your website visitor’s fancy. Make your site useful and very easy to use. Do not expect everyone to be tech savvy. Invest in having good programming in your site, make your graphics beautiful but don’t over do it.
Don’t waste your time making the homepage too overly large megabyte wise. Not all people have dedicated T1 connections, the faster your site gets loaded, the better. Go for a look that borders between simplicity and sophisticated knowledge.
3) Provide good service and products. A return customer is more likely to bring in more business. Even then and now, a satisfied customer will recommend a business always. Word of mouth and recommendations alone can rake in more business than an expensive ad. As your clientele roster grows so shall your list. With more members on the list, the more people will get to know about what you have new to offer.
4) Keep a clean and private list. Never lose the trust your customers have entrusted you. If you provide e-mails to others and they get spammed, many will probably unsubscribe to you. Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers.
Author is publisher of the site Ez Article Marketing, a site with information and tools for Internet Marketers. Visit site ezarticlemarketing.com and download a free special report on article marketing.
Tuesday, September 30th, 2008 at 8:15 pm and is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
